高校“无形资产”及其保护

Protection for Intangible Assets of Colleges and Universities

无形资产 (包括校名、社会声誉等 )保护是高校面临的一个重要问题。而假冒高校校名、校徽等特有标识进行商业活动、招生或非法使用高校自主知识产权 ,则损害了高校的正当权益。高校对此应予以充分的重视 ,采取积极有效的措施 ,保证无形资产的保值。

The protection of intangible assets (eg. School name, social reputation, etc.) is a serious problem which colleges and universities are faced with.The business activities and enrolling new students making use of the just school names, school badges and the other autonomous intellectual property are damaging the legitimate rights and interests of colleges and universities.Much attention must be paid and effective measures should be taken to protect the hedge and added value of intangible assets.