摘要金融业是典型的高级服务业,其服务对象--客户,始终都是最重要和最宝贵的资源.在同业竞争日益加剧的今天,任何金融企业都再也没有理由忽视对这一重要资源的开发利用,也无法回避客户关系.南京"爱立信"跳槽美国City Bank Shanghi Branch这一事件对客户关系管理的重要性做出了最为深刻说明.
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