企业危机的预防和处理

Prevention and Treatment of Enterprise Crises

企业预防危机的措施有:强化危机意识,培育预见能力;建立预防危机的信息监测系统,成立危机预防小组;制定危机应变计划,进行危机模拟训练;强化公关手段,加强内部沟通和企业文化建设。有效处理危机,企业要有一个强有力的指挥核心,齐心协力,在对危机进行深入调查基础上,针对不同公众,采取相应对策,并做好善后工作。

This paper suggests enterprises against crises should be take the following measures: intensifying the awareness of crises, fostering the forecasting ability, building a information monitoring system for preventing crises, establishing groups for preventing crises, proceeding crisis simulated trainings, enhancing methods of handling public relations, strengthening interior communication and construction of enterprise culture. For crisis efficient processing, enterprises should have a powerful directing core, cooperate with other departments, and on the basis of investigation, adopt concrete measures of rehabilitation to different groups.