浅谈消息导语的写作

A Brief Talk of the Writing of Information,s Introduction

新闻导语是"消息"这一新闻体裁特有的概念,是消息的开头部分,一般由最新鲜、最主要的事实或依托新闻事实的精辟议论组成。新闻导语是全篇消息最重要的部分,写导语是写好消息的关键,也是难点。因此有经验的记者无不在导语上绞尽脑汁,刻意求新,达到既表达出最精华的事实,又能吸引读者看下去的目的。

News introduction is a typical concept of information, which is one of the types ofneww. It is the beginging part of information. It is generally composed of the latest and main brilliant exposition of facts. News introduction is the most important part of a whole piece of news. To write introduction is the key to writing a piece of information well and that is a difficult paint. Therefore, experienced correspondents all rack their brains about the introduction and sedulously strive for news conception in order to convey the readers the most essencial facts and attract them to continue their reading.