论舟山海洋旅游产业区位重构

On the Regional Reconstruction of Zhoushan Marine Tourism Industry

按照旅游区位带理论对舟山市旅游产业区位和旅游交通区位进行量化分析,说明目前舟山海洋旅游区位还不能对全国主要旅游市场形成较大吸引力。要成为全国性的旅游目的地,舟山旅游业必须重构产业区位,全力打造整体“海岛旅游景区”。据此,今后舟山海洋旅游产业的空间布局应由原来的两极双核模式转变为多核、点线模式,由空间掠夺竞争模式转变为空间合作拓展模式。

The quantitative analysis of Zhoushan tourism region and its communication region based on the theory of tourism regional zone shows that the present regional position of marine tourism in Zhoushan has not formed a greater attraction to the major tourism market in China. In order to become a nation-wide tourist destination, Zhoushan tourism must reconstruct its industrial position and great effort should be made to establish the “island tourist scenic spots”. Therefore, the space layout of Zhoushan marine tourism should change its original single mode to multiple mode, from competitive mode to cooperation and development mode.