期刊的读者定位

The Methods to Determine Targeted Reader Groups of a Journal

期刊读者定位包括编辑主体对目标读者的预期分析与确定、期刊编采经营活动对读者定位的贯彻实施及目标读者对期刊定位的反馈。读者定位的过程是读者细分、市场细分、心理细分的动态过程,应遵循分众化、差异性、复合性、全程性与互动性等原则,采用读者调查、期刊调查、市场调查等基本方法进行。

The methods to determine targeted reader groups of a journal include the expected analysis and determination to targeted reader groups, the movement about editorial work and management, the targeted reader's feedback to the determination of a journal. The process to determine targeted reader groups is one of reader differentiation, market differentiation and psychology differentiation. The process must follow the principles of classifying, differentiation, complexity, completing and transformation. The basic approaches are the investigation into reader groups, journal and market.