摘要
有中国特色的政府公关作为塑造我国政府形象的社会活动,已成为我国各级政府日常工作的重要组成部分。为确保政府公关目标的实现,必须走出认识误区,正确地运用这一手段,才能真正塑造出"廉洁、勤政、务实、高效"的良好政府形象。
As an art of setting up an excellent image, the governmental public relations with Chinese characteristics have become an important component of all level governments.It is necessary and urgent for the government to operate medium of the public relations so as to practice the target of public relations.Summarily, it is beneficial to setting and up the modern government's four excellent images, namely incorruptibility, diligence, practicality high efficiency.
出处
《武汉理工大学学报(社会科学版)》
2004年第5期626-630,共5页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
政府公关
社会公众
政府形象
governmental public relations
social populace
government image