迈向21世纪的澳门被引量：3

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摘要在现有的基础上,在中葡政府及各方努力下,澳门经济将继续发展,经济结构将趋于优化,投资环境将不断改善,它在中国对外开放总格局中将扮演一个极其重要的角色。澳门的发展前途是光明的。

作者郑天祥张莞

出处《港澳经济》北大核心 1995年第1期15-19,共5页

关键词 21世纪澳门经济结构对外开放投资环境产业结构博彩业金融市场旅游经济

同被引文献23

1Anholt , Simon ( 2002 ) Foreword , Journal of Brand Management;VOL 9 NO 4-5:229-239 , April.
2Keller, K. L. ( 1993 ) Conceptualizing, Measuring and Managing Customer - Based Brand Equity, Journal of Marketing, Vol. 57 : 122.
3Keller, K. L. (1998) Strtegie Brand Management, Prentice Hall,Inc.
4Kotler, Philip. Haider, Donald H. (1993). Marketing Places :attracting investment, industry, and tourism to cities, states, and nations New York :The Free Press.
5Kotler, Philip; Gertner, David (2002) Country as brand, product,and beyond: A place marketing and brand management, Journal of Brand Management, VOL 9 NO 4-5 . Apr:249 -261.
6Kotler, Philip (1991) A Framework for Marketing Image Management Sloan Management Review, Winter:94-104.
7Papadopoulos, N. and Heslop, I. A. (1993) Product-Country Images - Impact and Role in International Marketing,International Business Press, New York.
8Papadopoulos, N. and Heslop, L. A. (2002) Country equity and country branding : Problems and prospects, Journal of Brand Management :294 - 314.
9菲利普·科特勒等著,俞利军译.国家营销—创建国家财富的战略的方法.北京:华夏出版社,2001..
10黄汉强.澳门发展与区域合作—回归后的澳门发展与粤港关系研究.香港:汉典文化出版公司,2003..

港澳经济

1995年第1期

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