摘要
本文介绍了厦门华联电子有限公司的名牌建设案例,阐述了企业文化的建设、质量、用户满意、 技术创新在名牌建设的重要作用,并明确了名牌建设是可持续发展道路中的不可或缺的一环。
The paper introduced the case of how to build famous brand, and explicit thatthe various factors, such as enterprise culture, quality, customers satisfication and technogical innovation, played the key role on brand building. And clearly showed that brand construction is the most important stage in sustainable development.
出处
《电子质量》
2004年第7期47-50,共4页
Electronics Quality
