功能饮料营销体验时尚脉动

Vogue in Functional Beverage Sales and Marketing

当一个饮品在消费者体验中不仅是解渴的工具,而是一种新的生活方式,或者是一种文化、关怀和爱的载体,它就完全能够突破本身功能以及效用的桎梏,成为消费者自然而然的选择。

When beverage is a new style of life, or a carrier of some kind of culture and enthusiasm rather than something that satisfies one's thirst, it can easily seize the consumers 'favor. When a new sales mode goes into the functional beverage marketing area, the fierce competition among new functional beverages in this summer is inevitable. Nowadays, beverage producers that can create products that stand out, either through attractive or functional packaging, or by proving added health benefits, are poised to become industry winners. More importantly, vogue, as a new element of sales, brings the functional beverage market distinctive temptation. The cute and convenient bottle design, particular flavors, and especially the usage of modern media, such as Music, Internet, games etc., not only give the consumers new experience, but also make the competition more fierce.