名牌战略在中国

Famous Brand Strategy in China

名牌战略是一项系统工程 ,主要体现在“推进”与“营造”两个方面 ;本文系统阐述名牌战略在国内的进展情况 ,与国外名牌的差距以及名牌的可持续发展的执行力体系。

Famous Brand Strategy is a systematic engineering, mainly including‘promotion’ and ‘construction’. This article systematically presents the development of Famous Brand in China, differences with foreign famous brand and implement force to sustainedly develop.