摘要
名牌战略是一项系统工程 ,主要体现在“推进”与“营造”两个方面 ;本文系统阐述名牌战略在国内的进展情况 ,与国外名牌的差距以及名牌的可持续发展的执行力体系。
Famous Brand Strategy is a systematic engineering, mainly including‘promotion’ and ‘construction’. This article systematically presents the development of Famous Brand in China, differences with foreign famous brand and implement force to sustainedly develop.
出处
《中国涂料》
CAS
2004年第7期5-10,13,共7页
China Coatings