基于考生需求偏好的招生营销对策研究

A Study of University-Enrolment Marketing Strategies Based on the Preferrential Demands of Candidate Students

本文通过对预期本科生偏好的实证研究,分析出不同细分市场的预期本科生对高校属性的不同偏好,并在此基础上指出了高校招生营销工作的主要着力点。

This paper analyses the differences between different sections of candidate examinees in the matter of their predilections for university types, on the basis of an empirical study, and points out the key issues of the enrolment marketing strategies for universities.