数据库营销的价值再探析

On Probing and Analyzing the Value of Database Marketing

数据库营销是新兴市场营销方式,许多组织尚没有充分认识其应用价值。本文从理论价值和应用价值再次较为广泛地发掘数据库营销的价值,提出正确认识和应用数据库营销的部分新视角。

Database marketing is a new rising way of marketing, but many organizations have not realized its practical value. Here, from the point of its theoretical and practical value, this paper extensively states the value of database marketing and puts forward some new viewpoints of understanding and applying database marketing correctly.