论新形势下企业文化之内涵与构建

On Connotation and Establishment of Corporate Culture under New Situation

新形势下,面对世界各国较为成熟的企业文化大量涌入,如何使企业长期保持旺盛活力,立于不败之地,除了深化改革、强化管理、不断创新之外,企业文化建设的地位和作用越来越突出。本文论述了企业文化的内涵和企业文化建设的必要性,提出了企业文化建设的一些具体措施。

Under new situation, mature corporate culture in the world pours into our country. So the position and effect of connotation and establishment of corporate culture are more and more outstanding. In this article, the writer analyses the necessity of connotation and establishment of corporate culture, and puts forward some specific measures.