期刊设计的延续性

Continuity of Periodical Design

期刊是具有固定的名称的连续性的出版物,期刊设计的延续性特征正是其连续性在设计中的体现。期刊设计的延续是一个不断调整、创新、循序更新乃至颠覆重建的动态过程,而非周而复始的机械重复过程,期刊设计的有效延续直接影响到期刊品牌的建立、读者群的划分和销售状况。

Periodical is a continuous publication with fixed name, the continuous characteristics of periodical design just reveals its continuity in design procedure. Instead of being a mechanical and repetitive circulation, the continuity of periodical design is a dynamic process involved with series adjustment, creativity, circular update and even radical reconstruction. Moreover, an effective continuity of periodical design will bring direct influence on the establishment, target reader segment and sales performance of periodical brand.