有形的事物 秩序的整合——略谈城市户外广告的现状及对策

Analyzing the Visual Objects and Putting Them in Order ——Talking about the Current Situations and Countermeasures of Advertisements in Open Air

本文论述了现今户外广告设置无序性的根源,并详细分析将有形的事物——户外广告如何进行秩序的整合的对策。在现代化的城市建设和改造中,对于提高城市的品位,提升城市的功能,唤起人们对城市的自觉维护和自豪感,具有极强的现实意义。

The article discusses the origins of the disorder in current outdoor advertisements and analyzes in detail the countermeasures to put the visual objects___ outdoor advertisements in order, which has strong practical significance in raising the level and functions of a city during the constructing and rebuilding periods, and also waken people's sense of pride.