有效提高患者满意率的护理营销策略

The effective marketing strategies in nursing to improve clients’ satisfactory level

目的运用有效的护理营销策略,提高患者满意率。方法采用外部营销、内部营销及互动营销方式,培训护理人员营销理念,推行六西格玛质量标准及“五星级”服务。结果开发了护理人员的市场、服务、竞争与经营意识,有效开辟了护理服务营销渠道。结论采用护理营销策略可达到社会效益与经济效益双赢。

Objective Applying the effective marketing strategies in nursing to improve clients’ satisfactory level.Method Using the approach of internal marketing,exterior marketing and interact marketing to train the nurses with marketing principle,and carried out 6σ quality standard and “five-star”service. Results This practice inspired the nurses’consciousness of market,service and competition,and set up effective marketing channels for nursing service.Conclusion Using the marketing strategy in nursing could achieve both social and economic profit.