摘要
差异化战略和成本领先战略是企业的基本竞争战略。然而 ,每一种基本竞争战略的战略意图的实现 ,都要求企业在多种可能的支持战略中作出正确的选择 ,而大多数支持战略的战略意图的实现 ,又往往要求企业正确地制定和有效地实施新的战略。如此 ,则这三类战略间形成了一种复杂的目的和手段的关系。
Enterprise basic competitive stategies include differentiation strategy and cost leadership stratege.What is important is that enterprise should be able to make the right choice among possible supportive strategies' or the strategic intents of the basic competitive stratege cannot be realized. Moreover,enterprise must formulate new strategies rightly and implement them efficiently in order to realize the supportive strategic intents.As a result,there are complicated end-means relationships among these three types of strategies.
出处
《商业研究》
北大核心
2004年第19期34-36,共3页
Commercial Research
关键词
基本的竞争战略
支持战略
支持战略的支持战略
basic competitive strategy
supportive strategy
supportive strategy of supportive strategy
