蒙山旅游客源市场定位及营销策略

Mengshan Tourism Market Positioning and Marketing Strategies

根据蒙山旅游资源特色 ,其主体形象设计为 :东方养生长寿圣地。其客源市场主要定位在本地客源、周边客源、线路客源、机会客源等方面。由于蒙山旅游起步较晚 ,知名度低 ,应加大宣传促销力度 ,采用多种营销方式 。

According to Mengshan tourist resources characteristics, the subject of image designing should be developing longevity Holy Land in the east, positioning tourist market in Linyi tourism market.Because Mengshan tourism has started relatively late,popularity is low,the paper proposes to devote more to propagating and promoting. By adopting the sustainable development can be made to promote Mengshan tourism.