摘要
情感是公关语言的基本要素,沟通情感是提高公关语言表达效果的重要手段,无论是直抒还是婉陈,均应真挚、适度、灵活。
The emotion is a bsic element, and facilitating emotion is an important way that improves the expression results of the public language. Whether we speak directly or politely state, we should be sincerely, proper and flexible.
出处
《襄樊职业技术学院学报》
2004年第5期113-114,共2页
Journal of Xiangfan Vocational and Technical College
关键词
公关语言
情感性
情感沟通
真挚性
适度性
灵活性
public relations language
emotion facilitation
sincere
moderate degree
flexibility
