浅谈我国出口产品创国际驰名商标

Talking about Creating International Well-known Trademarks of Chinese Exported Products

阐述了创国际驰名商标的重要意义,针对我国出口产品在创国际驰名商标中存在的问题,提出了我国出口企业应采取的对策,指出创驰名商标是一项涉及方方面面的系统工程,是企业参与国际竞争的重要战略。

This paper expounds the important significance of creating interna ti onal well-known trademarks, and in the light of the problems existing in the co urse of creating international well-known trademarks of Chinese exported produc ts, puts forward some countermeasures should be taken by Chinese exporting enter prises, and points out that the creation of the well-known trademarks is a syst em engineering involving many aspects and is an important strategy for the enter prises to take part in the international competition.