构建现代企业营销势系统研究

System Study on Forming Marketing Potential Energy of Modern Enterprise

现代企业营销势是从实现企业目标出发,保证企业充分发挥其资源优势,促使企业由一种状态向另一种状态进行转化或传递的能力。企业的营销势取决于企业能力和企业目标。构建科学的现代企业营销势模型和计算方法,有利于实现企业利润最大化目标和企业的可持续发展。

Marketing potential energy of modern enterprise is one kind of competence,based on realizing euterprise objective,which guarantees enterprise to amke use of it's resource advantage and causes enterprise to change from one condition to another.Marketing potential energy is decided by enterprise competence and it's objectiv.Forming scieutific marketing potential energy model and calculating method will be helpful to realiae euterprise objective of profit maximum and will help enterprise win sustainable development.