刍议图书馆的营销策略

本文结合高校图书馆信息工作实践 ,运用市场营销理论 ,探讨了高校图书馆在营销策略中的调查研究、产品开发、信息促销、服务营销

The writer of th is paper delves on a basis of the theory of marketing and the practice in the fi eld of information in the university libraries,further into the implementation o f the four steps in marketing strategy,which are investigation,products developm ent,sales promotion of information and marketing of service.