摘要
广告语言引人入胜、说服力强,在词汇方面的运用有其独特、新颖之处。本文拟就广告英语为例,对其词汇运用方面的特点作一番初步的探讨。
Attractive and persuasive advertising language is typical of outstanding characteristics and originality in the application of words. This paper tries to analyze the lexical features of advertising English in its practical usage.
出处
《福建师大福清分校学报》
2004年第3期49-53,共5页
Journal of Fuqing Branch of Fujian Normal University
关键词
英语
广告语言
词汇特点
English
Advertising language
Lexical Features
