收入管理理论的研究现状及发展前景

Revenue management:State-of-the-art and future prospects

收入管理作为管理科学一个飞速发展的分支,是对服务业中易逝性产品进行管理的有效工具.对收入管理理论的三个主要部分———价格策略、存量控制和超订的研究文献加以综述、评价,介绍收入管理理论最新发展动态及其在中国的研究现状.强调对于加入WTO后的中国服务业,收入管理是一项亟待促进的商业策略.

As a rapidly growing field of management science,revenue management is an effective technique to manage perishable products in service industries.While it has advanced in both theory and practice worldwide,it is yet to be boosted in China.This article surveys the research works in three major components of revenue management—dynamic pricing,capacity control,and overbooking.It also reviews the development of revenue management in China,which is much needed in promoting the business strategy in the nation's service sector in its post WTO economy.