摘要
榨菜是涪陵最为鲜明、最具特色的旅游资源。涪陵榨菜产业已具有一定的品牌效应 ,利用其感召力来培育榨菜旅游品牌产品 ,既是打造涪陵旅游品牌的一个切入点 ,也是实现旅游业可持续发展的必然选择。本文从涪陵榨菜的资源优势与发展前景出发 ,对涪陵榨菜旅游品牌内涵创立。
Zhacai is a highly characteristic tourist resource of Fuling. Fuling zhacai has, to a certain extent, become a famous brand-mark. Based on an analysis of the resource advantage of Fuling zhacai and the prospect of its further development, this paper discusses the connotation of its tourist trade-mark and the approaches for its cultivation.
出处
《西南农业大学学报（社会科学版）》
2004年第3期11-14,共4页
Journal of Southwest Agricultural University:Social Science Edition
关键词
涪陵
榨菜旅游
品牌培育
Fuling
zhacai tourism
trade-mark cultivation
