浅析企业营销创新策略

An Analysis of Innovation Tactics in Marketing of Enterprises

营销创新是中国企业在21世纪的必然选择。面对买方市场的形成、知识经济的挑战、加入WTO后的变化和市场的日趋成熟与稳定,企业必须在营销观念、营销手段和营销组合等方面不断创新,力求在市场竞争中得以生存和发展。

Marketing innovation is the necessary choice of Chinese enterprises in 21st century.Faced with the formation of the market of purchasing part,the challenge of knowledge economy,the changes after our joining of WTO and the gradual maturity and steadiness of the market,an enterprise must make constant innovations in marketing attitude,marketing means and marketing combinations. Only by doing this,can an enterprise survive and develop in the market competition.