博弈论与企业营销策略分析

On the Playing Chess Theory and the Strategies of Enterprises Marketing

从博奕论的基本理论出发,分析了市场经济中企业管理的各种影响因素,包括参与人、行动、信息、战略、支付、结果与均衡等。利用博奕方法对企业营销的策略进行了探讨,提出企业要在市场竞争中立于不败之地,应采取既竞争又合作的方式。

Based on the basic theories of playing chess, this paper analyzes multi-factors of enterprises management in the market economy, including participators, action, information strategy, result and balance etc, and expounds the strategies of enterprise marketing and puts forward that competition and cooperation should be mixed to win the place in the market.