摘要
现有营销管理系统具有四个层次和三重基本矛盾,其中销售通道是现有系统实现价值传递的关键制约环节。基于现有营销管理系统的对策模式解决存在的系统问题,不能达到预期的结果。文章提出创新型营销管理系统模式重构的灵魂、架构与流程、组织和几项基本原则。
There are four phases and three basic conflicts in the marketing management system in existence, in which key chain is the distribution channel. Three countermeasures have been used to solve problems in the system, but they are fruitless. This thesis gives the ideas and basic principles of the reconstruction and innovation on the marketing management systematic mode.
关键词
营销管理系统
模式
重构
创新
原则
marketing management system
mode
reconstructing
innovation
principle
