经济全球化背景下的宁波服装业前景探考

On the Study of the Prospect of Fashion Industry in Ningbo Under Economic Globalization

宁波是“红帮裁缝”的滥觞地,其服装业在全国都赫然有名,但是在经济全球化和中国加入了WTO等背景下,它的进一步发展和提升面临很大的挑战。当下,宁波的服装业存在的问题中最主要的是营销意识较为淡薄。为此,相应的对策有:重视市场调研,发展国际品牌,注重营销的多样化,构建国际先进的快速反应系统等。

Being the cradle of 'Hongbang Tailors', Ningbo is well known for its fashion industry through the country. .However, owing to the economic globalization and China's entry into WTO, it is facing with the great challenge on the part of itsfurther development. For the moment, the major problem that Ningbo fashion industry encounters is lack of marketing cultureawareness. Therefore, the writer suggests that we lay emphasis on marketing research, develop international brand, focus onmarketing diversification, set up advanced international quick response system, and etc.