中西文化差异对跨文化商务活动的影响

Cultural Differences Between China and the West and Their Imp acts on Intercultural Business Activities

文章分析了中西文化在价值观和思维方式两个方面的基本差异,并阐述了这些差异对国际商务谈判行为和国际商务管理等跨文化商务活动可能产生的影响。

With China′s entering into WTO and Chinese eco nomy′s extensively blending with world economy,cultural difference between Chin a and the West is certainly reflected in international business activities.The a rticle analyzes the basic differences in values and mode of thinking between Chi na and the West,and also elaborates their possible impacts on the intercultural business activities such as international business negotiation and international business management.