摘要
口碑营销体现着这样一种思想 ,即要想提高销售额 ,最好的办法就是让现有的顾客去推销产品 .在房地产营销领域 ,口碑营销策略以其自身的优势和特点逐渐被人们所了解并认可 .在不久的将来 。
Oral marketing embodies this kind of idea that the best method in improving the sales volume of products is that we can let our consumer help us to promote the sale of goods. People in real estate gradually understand the oral marketing tactics. In the near future, depending on its advantage, oral marketing will play an important role in saving production cost and enhancing efficiency in marketing little by little.
出处
《北京建筑工程学院学报》
2004年第3期83-85,共3页
Journal of Beijing Institute of Civil Engineering and Architecture
基金
北京建筑工程学院青年基金资助项目
关键词
房地产营销
口碑营销
替代关系
real estate marketing
oral marketing
substitute for relationships