用“微笑”赢得读者——地州市党报增强亲和力的对策初探

Affinity to Attract Readers

增强亲和力是地州市党报应对媒体竞争的必然选择,也是媒体不断增强核心竞争力的客观要求。作为一个完整的系统来考察,增强地州市党报的亲和力当在理念更新、技术创新和管理升级上作出全面的调适,在确保公信力和影响力的前提下,实现亲和力的最大化。

Affinity is the only choice and objective demand the local Party Daily makes in media competition .New concept technical innovation and better management are needed to increase, to a max extent, the affinity of the local Party Daily.