期刊文献+

假如真的没了“利乐”

An Untenable Imputation
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摘要 前些日子,报纸杂志都在对瑞典利乐公司进行讨伐,理由是利乐采取了"捆绑销售"的策略,造成包装成本过高,严重影响了企业的发展. At one time, many newspapers and magazines criticized Tetra Pak as a trouble-maker, whose strategy of binding sale caused high package cost, so the development of enterprises was affected. The author thought this discussion should be ended, for the two concerned parts-dairy factories and consumers kept silence all the time. The users of Tetra Pak didn't follow the activity, which was the identification for the rationality of 'Tetra Pak mode'. Actually, Tetra Pak met a common problem among all flagship enterprises, when it stood an absolutely advantage position in dairy soft package.
作者 任勇
出处 《中国食品工业》 2003年第12期14-16,共3页 China Food Industry
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