浅谈CI战略

A Discussion on CI Strategy

当今经济向全球化、一体化的高速发展,导入CI战略已成为一种必然,欧美和日本等发达国家从中早已获得了利益,中国的企业和公司也不甘落后,纷纷根据自身的情况实施CI战略,这样做,不仅可以使企业提高产品质量,更能提升企业的地位。因为在当代,以形象和信息为代表的无形资产同样是价值构成的重要组成部分。在我国经济向更高层次深入发展的今天,导入CI,必将形成中国的CI模式。

Modern economy has been rapidly globalized and integrated. The ushering in of CI strategy has become a necessity.European countries, Japan and Other developed countries have benefited a lot from it. Chinese enterprises and companies are unwilling to be lagging behind. They have begun to carry out CI strategy on the basis of their own conditions. By doing so, they can not only have the quality of their products improved but the status of enterprises promoted. Nowadays, invisible capital, represented by image and information, is a major part of value construction. As China's economy further develops, CI mode will certainly come into shape.