摘要
《公共关系学》是一门实践性很强的学科,要求在实际教学中更加注重技能的培养。采用案例教学法,有助于培养学生的分析能力和创新能力。
Public Relation' is a subject with a strong practical character and emphasizes skill developing in teaching. Case teaching helps to cultivate students'analytical and creative ability, so that they meet the needs of human resources market.
出处
《福建师大福清分校学报》
2003年第B12期83-85,93,共4页
Journal of Fuqing Branch of Fujian Normal University
关键词
公共关系学
实践性
案例教学
创新能力
public relation
practical
case teaching
creative ability
