摘要
信息产品本身的特性使得在网络信息产品市场中实行差别定价的手段倍受关注。重点分析对信息产品差别定价的三种主要模式:群体定价、版本划分和个人化定价。
Differential pricing in markets internet information goods has absorbed much attention because of the characters of information goods itself. This article analyzes three main modes of differential pricing to information goods: Group pricing, Versioning and Personal pricing.
基金
上海市"曙光计划"项目<我国发展电子商务的障碍与对策的经济学分析>(批准号:2000SG34)研究成果
