摘要
打破乳品行业的营销误区随之而来的是乳品企业在乳制品生产工艺方面的争论:从去年的"无抗奶"到今年的"还原奶",引起了乳品企业大战.
The rapid development of dairy has aroused general concern and many enterprises compete in this market. To grape more market, every player pays much attention to marketing. Obviously, advertisement is an important way to show their brand and power. But we it is easy to find there are lots of AD which say highly companies' brand and few commonweal ones, which actually is not helpful to please customers. Besides, some valueless dispute in technology of milk processing has bad effect on all-round development of dairy industry. It is gratifying that the situation has been changing.
出处
《中国食品工业》
2003年第7期4-4,共1页
China Food Industry
