雀巢VS和路雪 决不放过你

Battle between Nestle and Walls

在中国冰淇淋市场上,雀巢与和路雪,可谓不是冤家不聚头.

In Chinese ice cream market, two giant Nestle and Walls are rivals and both seeking to expand in the domestic high-end ice cream market. Nestle are doing everything to create a new image for Nestle-brand ice cream, investment in ice cream this year will grow five to six times and it has updated about 90 per cent of its traditional products which Chinese consumers prefer to. Unilever-Walls' brand owner will spend 150 million euros (US$160.5) on publicity and marketing of its new products this year, and it is expected to offer more than 30 new products to consumers this summer.