三元要搭“冰淇淋”这班车

Fishing in Troubled Waters

5月份,正是SARS病菌肆虐的时候,而三元全新产品冰淇淋也在此时出现在了超市的冰柜里.我们不仅感叹三元居然没有受到SARS的影响,更加诧异三元为何突然对冰淇淋市场产生了兴趣?

It is a new summer coming which is a good reason for manufacturers of ice cream. In addition to some senior players like Nestle, Walls, Beijing Sanyuan Food Co Ltd, a well-known local diary products manufacturer has launched its ice cream business. Sanyuan will invest heavily in the ice cream business with sales volume reaching 150 million Yuan (US$18.1 million) next year, mostly from sales in such large cities as Beijing, Guangzhou and Shanghai. Relying on their advanced nationwide network of milk sales, leading domestic brands are in a better position than foreign ones to be highly competitive.