盛夏盘点中国冷饮

Make An Inventory of Cold Drink Industry

一、行业状况 据统计,1997年全国冷冻饮品生产企业约1370多家,遍及全国各省、市、自治区,城市和农村,冷饮年生产能力可达300万吨,国内冷饮业的发展达到高峰.

Now, a drink revolution has been simmering, with millions of Chinese taking a liking to the cold drink. For example, the Chinese have enjoyed tea for millennia, but they have only been bottling the cold version for five years. Now big beverage makers from home and abroad are pushing their way into the market. Thus competition has been rare because it was controlled by a few strong brands. Still, experts see the iced drink market heating up in coming years as competition heightens. Someone predicted that the market will endure fierce competition among different brands, followed by a shake-out.