体验经济与内蒙古草原旅游开发

The Experience Economy and Steppe Tourism in Inner Mongolia

本文通过捕捉近年来消费情况的变化 ,认为应对体验经济引起重视。在介绍体验经济的提出 ,体验的概念和体验的组成部分的基础上 ,提出体验经济对旅游具有创造差异化竞争优势、准确把握市场、使旅游者更舒适愉悦等意义 ,并在体验经济理论下结合内蒙古草原旅游的实际情况 。

According to some consumption changes, it is suggested to emphasis the experience economy. Based on the experience economy's conception and constituent, it is pointed in this paper that benefits to invent special strength, grasp market and make tourists more comfortable for Inner Mongolia steppe tourism. Furthermore, according to the situations of Inner Mongolia steppe tourism, some experience plan and market strategy are suggested .