旅游客源市场空间结构对比研究

A Comparison Research on Spatial Structures of Tourist Market

客源市场是旅游业发展的生命线 ,客源市场研究是旅游规划和市场营销等工作的基础。本文通过客源市场空间分布图对比和客源市场空间结构定量评价 ,对分别位于我国东、中、西部的十个旅游地客源市场空间结构特征进行了对比研究。结果显示 ,我国国内客源市场空间结构具有集中率高、距离衰减显著、多因素决定客源空间范围和以东部地区为重要客源市场等共性特征和规律。最后对形成客源市场空间结构特征的原因进行了分析。

This article deals with the spatial structures of tourist markets of ten tourist places belonging to three types such as tourist theme park, national parks and cultural cities.Part one introduces the situations of the ten tourist places. Part two indicts the methods and procedure of the study. Firstly, the distribution maps of markets are drawn in Arcview with the tourist percents as value. Then the concentration ratios and geographic concentration indexes are calculated and used to explain the spatial structure quantitatively. Part three are the results of the comparison. First, the tourist markets are all concentration greatly with big ratios and geographic indexes, but the markets structure of the old and famous tourist places with good translation conditions are not so concentration. Second, the distance decay phenomenon is evidently. Third, the scope of tourist market is determined by no more than one element such as famous degree, accessibility, and so on. Forth, the eastern area of China is the common markets of the ten tourist places. Part four are the conclusion and discussion. The reasons of the aforementioned results are explained. At the end, the applications of this study in tourist plan and market are discussed.