上海市二、三级医院品牌现状及其影响因素分析

ANALYZING CURRENT BRAND ACTUALITY OF GENERAL HOSPITALS OF LEVEL Ⅱ AND LEVEL Ⅲ OF SHANGHAI AND INFLUENCING FACTORS

通过对上海市二、三级医院的调查 ,分析了上海市二、三级医院的品牌现状 ,并且从医院内部因素、外部因素。

Through the survey of general hospitals of levelⅡ and level Ⅲ of Shanghai, we analyze current brand actuality of them; furthermore we analyze and summarize the factors that affect hospital brand from three aspects such as internal factors, external factors and history accumulation of hospital brand.