市场营销机制在社区卫生服务中心运作的模式与体会

The Working Models and Realization of Marketing Mechanism in Community Health Service Centre

从市场营销机制和策略的角度 ,对彭浦社区卫生服务中心的市场定位和市场细分进行了研究 ,尤其是在市场营销法宝顾客价值 (满意 )营销方面进行了经验总结 ,结合该中心的社会经济效益 ,提出了 4项运作机制。

From the view of the marketing mechanism and tactics,this essay studied the marketing orientation and the marketing segment of Pengpu hospital,especially in the field of marketing key-customer value (satisfaction).Combined with the social economic benefits at the hospital,this paper put forward four operating mechanics from the experiences.