摘要
介绍了中国冶金企业在市场竞争由"卖方市场"向"买方市场"转变的情况下,市场营销策略的优劣对企业生存和发展的重要影响。本文深入分析了当前冶金企业市场营销存在的问题,并提出了一些建议和对策,以期对中国冶金企业市场营销工作有所益处。
The important influence of marketing strategy to a business's survival or development under condition of market competition being transferred from 'sellers' market' to 'buyers' market' for metallurgical businesses in China is discussed. The present problems in marketing of metallurgical businesses are analyzed, some suggestions and counter-measures proposed.
出处
《河北冶金》
2004年第5期54-56,共3页
Hebei Metallurgy
关键词
冶金企业
市场营销
问题
对策
metallurgical businesses
marketing
problems
counter-measures
