摘要
以实例论述了外资公司收购中方品牌的利与弊。对外资公司已收购的中方品牌的实际情况进行了分析 ,对外资收购中方品牌的一些运作手法进行了论述。就如何应对并购及合资陷阱提出了一些合理及有效的建议。
The benefits and the disadvantages of the brand purchased by foreign companies are related in this paper.The actual condition of the brands which have been purchased by foreign funds are analyzed,the operating methods for the purchase of Chinese brands are also analyzed.Some effective measures for meeting the joint-venture and annex are pointed out here.
出处
《日用化学品科学》
CAS
2004年第10期10-11,28,共3页
Detergent & Cosmetics
