论国内手机零售商的资源开发

Study on Resources Development for the Domestic Mobile phone Retailer

随着国内手机零售业竞争的日益激烈,手机零售商纷纷研究新的行业赢利模式,寻找新的利润增长点,以维持行业的持续发展。增值服务和虚拟运营是企业资源开发的有效方式;另外,在资源开发的实施过程中,企业不但要加强外部联合,还要强化自身内部管理。

With the market competition of domestic mobile phone retailing getting gradually vigorous,each mobile phone retailer wants to develop new benefit model,and to seek for the new profit-increasing point in order to keep their.trade continuous developing.There are two valid ways for enterprises to develop its resource including value-adding service and virtual operation.Furthermore,in the process of practicing,the enterprise enhances not only the exterior consociation,but also its inner management.