摘要
本文通过对产品开发筛选环节的分析,提出了产品开发价值比较研究的问题;在对熵权法用于产品开发价值比较研究的可行性进行充分论证的基础上,运用熵权法及层次分析法对产品开发价值进行了比较研究;继而对运用熵权法和层次分析法进行产品开发价值比较研究的结果进行了分析;并讨论将熵权法和层次分析法同时应用对产品构思筛选准确性的影响,旨在寻求更科学的对产品构思进行筛选的方法。
Analyzed the phase of selecting the products,this paper brought forward the question of comparing the exploiting value of the products,basing on the sufficient argumentation of applying entropy weight to this ques-tion,compared the applicability of entropy weight and AHP for this question.Further if discussed the comparison results.Finally,studied the infection on the veracity of applying synchronously these two methods,and found the more scientific method of selecting the product designs.
出处
《中国管理科学》
CSSCI
2004年第5期48-52,共5页
Chinese Journal of Management Science
基金
国家自然科学基金资助项目(70373017)
