走向成熟的中国润滑油市场

A Close Look at the Mature Chinese Lubricating OilMarket

在市场经济的作用下,中国润滑油市场已从20世纪90年代初的“鱼龙混杂”逐步向规范化发展,形成了目前国有润滑油企业、跨国企业和民营企业三分天下的市场格局。市场特征体现为润滑油需求快速增长;高档产品发展较快,但产品级别跨度大,低档产品仍有大量市场;消费行为有待于引导;国内大企业加强品牌建设,进军高端市场。展望市场前景,国民经济的进一步发展将促进汽车和机械工业等润滑油相关行业的发展,人们的用油水平将相对提高,环保和节能要求的加强会促进润滑油的升级换代,消费理念的成熟和消费模式的悄然改变使企业间的竞争发展成为价值链的竞争,产品同质化趋势导致润滑油企业比拼内功。中国的润滑油市场正在走向成熟,在机遇和挑战面前,谁顺应了市场发展,谁将获得成功。

Driven by the robust market economy in China, the Chinese lubricating oil market has grown from a chaos to a functional 16one,wherethestate-owned,multinational,andprivateenterprises arewellpositioned.Themarkethasthefollowingcharacteristics: The demand for lubricants is growing rapidly; high-end brands andproductsareincreasingfast;butproductqualitydifferences arelargeandlow-endproductsstilldominatesthemarket.Better guidance needs to be provided to consumers. In the mean time, large domestic companies have made greater efforts to establish theirnamebrandsandstrivetoincreasetheirsharesinthehighend market. Looking toward the future, the continuous economic development will spur the growth of the automobile, mechanical, andotherlubricating-oil-relatedindustries,andincreasethe lubricating oil consumption. The higher requirements for environmental protection and energy saving will also boost the upgrading of lubricating oil products and maturity of consumer behaviors, which in turn will impel businesses to turn their attentiontowardstheirvaluechainintheirintensifyingcompetition. The Chinese lubricating oil market is getting down a path of mature and robust growth where challenges and opportunities go hand in hand, and only those who keep abreast of the latest market development will be the final winner.